At UNIQ Agency, we recently had the opportunity to work with Wellbeing Performance, a personal training company based in Oxford, on their website design and development project. This case study provides an in-depth look at the six-step process we followed to create their website using Webflow, a powerful and flexible web design tool. We'll discuss how our website design and development services helped Wellbeing Performance establish a strong online presence and achieve their goals.
Wellbeing Performance needed a website that reflected their focus on health, fitness, and improving clients' overall well-being. The project's primary objective was to create a visually appealing, user-friendly, and responsive website that would help the company attract new clients and showcase their services.
The Six-Step Process
During the discovery phase, we met with the Wellbeing Performance team to understand their business, goals, target audience, and branding. We also conducted a thorough analysis of their competitors and identified opportunities for differentiation. This information allowed us to create a strategic plan for the website, ensuring it would effectively communicate the company's values and vision.
2. Sitemap Design
With a clear understanding of Wellbeing Performance's objectives and audience, we designed a comprehensive sitemap. This blueprint ensured the website's structure was intuitive, enabling users to navigate seamlessly between pages and easily find the information they were looking for.
In the wireframing stage, we created a visual representation of the website's layout, focusing on functionality, usability, and organisation. This process enabled us to fine-tune the user experience before moving on to the design phase, ensuring a smooth and enjoyable browsing experience for Wellbeing Performance's clients.
Effective copywriting is essential for communicating the value of a company's offerings and engaging potential clients. Our team crafted compelling, concise, and persuasive copy that highlighted Wellbeing Performance's expertise in personal training and showcased their commitment to helping clients achieve their fitness goals.
Armed with a well-defined sitemap, wireframes, and copy, we moved on to the design phase. Our designers created a visually striking website that embodied Wellbeing Performance's brand identity, using colors, typography, and images that conveyed a sense of health, vitality, and professionalism. The design effectively showcased the company's services and provided an engaging, user-friendly experience.
6. Webflow Development
We chose Webflow as our development platform because of its flexibility, ease of use, and ability to create responsive designs that adapt to various devices and screen sizes. Our team built the website using Webflow's powerful tools, ensuring it was fully optimised for speed, performance, and search engine visibility.
Wellbeing Performance's new website exceeded their expectations, providing a visually appealing and user-friendly platform for showcasing their personal training services. The site's intuitive navigation, engaging content, and responsive design have resulted in increased traffic, higher user engagement, and a steady stream of new clients.
Our six-step process for website design and development enabled us to create a stunning and effective website for Wellbeing Performance. By focusing on strategic planning, user experience, and high-quality design, we helped this personal training company establish a strong online presence and attract new clients. Wellbeing Performance is now better positioned to stand out in the competitive fitness market and continue to grow their business.
We're proud of the results we achieved for Wellbeing Performance, and we're confident that our approach can help other businesses succeed online too. If you're interested in learning more about our website design and development services, or if you'd like to discuss how we can help you reach your digital marketing goals, we invite you to schedule a discovery call with our team.
In addition to website design and development, UNIQ Agency also offers a range of other services that can help your business grow online, including:
To explore our various service offerings and pricing options, check out our UNIQ Marketing Pricing page.
Don't hesitate to contact us if you have any questions or would like more information about our services. We look forward to helping you create a unique and powerful online presence that drives results for your business.