Make A Brand Unforgettable
Ever notice how some brands stick in your mind effortlessly? It’s not luck—it’s intentional design. Every Tuesday, I share a few thoughts on branding to help you learn the power of standing out. I’m Nick Eagle, and this is Two Minute Tuesday.
3 Ideas
Micro-Moments Matter: Your logo’s first glance shapes trust in 3 seconds. Simplify shapes but embed personality—think Nike’s swoosh. For designers, sketch 10 rough logos in 10 minutes to uncover bold ideas. Business owners, audit your logo: does it spark curiosity?
Typography as Tone: Fonts speak louder than words. A playful sans-serif screams approachable; a serif whispers sophistication. Designers, pair fonts with contrasting weights for hierarchy. Business owners, ensure your font aligns with your brand’s voice—mismatched typography confuses customers.
Negative Space Secrets: Clever logos hide meaning in empty spaces, like FedEx’s arrow. Designers, experiment with negative space to add depth without clutter.
2 Quotes
“Good design is obvious.
Great design is transparent.” — Joe Sparano
“The desire to create is one of the
deepest yearnings
of the human soul.” — Dieter F. Uchtdorf
1 Question
What’s one design choice in your brand (logo, font, colour) that feels off? Reply or share on Instagram Stories—I’d love to hear!
That’s all for this week. If you’d like to explore how these ideas could set your business apart, book a call with me!
Have an awesome day,
Talk soon,
Nick Eagle, Creative Director
