Is Your Brand’s Identity Holding You Back?

11 Mar

Struggling to make your brand unforgettable? A clear identity is your edge. Every Tuesday, I share a few thoughts on branding to help you shape a business that stands out. I’m Nick Eagle, and this is Two Minute Tuesday.

3 Ideas

Simplify Your Brand Identity: Complex branding confuses customers. Focus on one core message your logo and visuals convey. A minimalist logo, like Apple’s, sticks. Audit your assets—does every element scream your mission?

Colour Psychology Drives Connection: Colors evoke emotions—blue builds trust, red sparks urgency. Choose a palette reflecting your brand’s personality. For designers, test color combos for accessibility.

Iterate Logos for Impact: A great logo evolves. Sketch multiple versions, refining based on feedback. Business owners, ensure your logo scales across platforms. Designers, balance creativity with client goals.

2 Quotes

“Design is not just what it looks like

and feels like.

Design is how it works.” – Steve Jobs.

“You can’t use up creativity.

The more you use,

the more you have.” – Maya Angelou.

1 Question

What’s one part of your brand—logo, colors, or messaging—that feels off?

Share your thoughts via email or tag me on Instagram Stories for a quick critique.

Take a look at this Dyson logo redesign I did this week. I think it looks pretty cool. The triangle isn’t just a shape—it’s symbolises movement, innovation, and clarity. Inspired by Dyson’s iconic fan and reimagined with a light blue palette and clean, modern typography. A quiet evolution. A bold statement.

What’s also cool, is that one of my design hero’s Allan Peters also did a Dyson redesign this week, with a similar philosophy. Check it out and let me know who did it better?