Stop Chasing Trends, Build Timeless Brands
Ever notice how some brands feel like they’re trying too hard to be “current”? Chasing trends is like building a house on quicksand—flashy today, gone tomorrow. Great branding isn’t about being trendy; it’s about being unforgettable. Every Tuesday, I share branding insights to help your business or designs stand out. I’m Nick Eagle, and this is Two Minute Tuesday.
3 Ideas
Anchor in Purpose, Not Trends
Trends like neon gradients or retro typefaces scream “now” but age poorly. Instead, root your brand in its core purpose. A local businesses warmth and heritage can inspire a logo that feels timeless, not dated. At UNIQ, we dig into your “why” to craft identities that endure beyond the Instagram algorithm’s whims. Ask: Does this design reflect our mission or just what’s hot?
Simplify to Amplify
Trendy designs often pile on effects—shadows, textures, animations. Complexity distracts. A clean, strategic logo cuts through noise. Think of a single, bold shape that carries your story. Strips away fluff to create clarity. Test your brand: Can it shine in black and white, at 16px, without losing impact?
Own Your Uniqueness
Copying trends makes you a follower, not a leader. Your brand’s quirks—your oddball origin story or niche expertise—are your edge. Lean into them. Helps clients turn “weird” into iconic through original, strategy-driven design. Write down three things that make your business unlike anyone else. How can your brand amplify those?
2 Quotes
“Design is not about decoration;
it’s about distillation.”
—Milton Glaser
A brand is a promise
kept consistently.”
—Laura Busche
1 Question
What’s one trendy design choice you’re tempted to use? How could you replace it with something that reflects your brand’s unique, timeless story?
That’s all for this week. If you’d like to explore how these ideas could set your business apart, book a call with me!
Have an awesome day,
Talk soon,
Nick Eagle, Creative Director
