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Books

The latest industry news, interviews, technologies, and resources.
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Books

Creating a Cultural Icon: A Deep Dive into 'How Brands Become Icons

Discover the secrets to becoming a cultural icon brand by understanding the principles of cultural branding outlined in Douglas B. Holt's bo
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Books

Going Viral: Discover the Science of Word of Mouth Marketing with 'Contagious

Unlock the secrets to going viral with word of mouth marketing by understanding the science of contagiousness and applying it to your brand
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Books

Simplifying Your Brand Message: Learn from 'Building a StoryBrand

Simplify your brand message and create a compelling story: Learn from Donald Miller's 'Building a StoryBrand' and build your brand.
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Books

Unlocking the Secrets of a Successful Brand: A Review of 'The Brand Gap

Unlocking the secrets of a successful brand: Learn the essential steps to creating a cohesive and effective brand from Marty Neumeier's 'The Brand Gap.
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Books

10 Books about branding every business owner should read

Whether you're an entrepreneur, a marketer, or a designer, there's something for everyone on this list.