10 Books about branding every business owner should read

Whether you're an entrepreneur, a marketer, or a designer, there's something for everyone on this list.
Published on
March 16, 2023

Branding is one of the most important elements of any successful business, and it's no secret that a strong brand can give you a competitive edge in today's crowded marketplace. If you're looking to improve your brand or start building one from scratch, you're in luck – there are many great books out there that can help guide you through the process. In this post, we've compiled a list of ten must-read books on branding, each with a brief summary to help you get a sense of what each one covers. Whether you're an entrepreneur, a marketer, or a designer, there's something for everyone on this list.

"Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller:

This book offers a step-by-step guide to creating a clear and compelling brand message. It argues that customers will only engage with a brand if they can understand its message, and that a good brand story is essential to building a successful business.

"The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" by Marty Neumeier:

This book is a primer on brand strategy and design, and explains how to align a company's business strategy with its design in order to create a cohesive and effective brand.

"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger:

This book explores the science of word-of-mouth marketing and explains how to create products, services, and experiences that people will naturally want to share.

"Purple Cow: Transform Your Business by Being Remarkable" by Seth Godin:

This book argues that the best way to stand out in today's crowded marketplace is to be remarkable, or "a purple cow" in a field of plain brown cows. It offers strategies for creating products and services that are truly different and worthy of attention.

"The Brand You 50: Or: How to Create Your Own Personal Brand" by Tom Peters:

This book provides a blueprint for creating and promoting your own personal brand, whether you're an entrepreneur, an employee, or a student. It covers everything from identifying your unique talents and abilities to building a network of contacts and supporters.

"How Brands Become Icons: The Principles of Cultural Branding" by Douglas B. Holt:

This book investigates how certain brands come to be viewed as cultural icons, and explains the principles and strategies behind cultural branding. It also includes case studies of iconic brands such as Nike, Coca-Cola, and McDonald's.

"The Brand Flip: Why customers now run companies and how to profit from it" by Marty Neumeier:

This book argues that in the digital age, customers are in control of brands, not companies. It explains how companies can adapt their strategies to put customers at the center of their brand, and how to build trust and loyalty.

"Branding: In Five and a Half Steps" by Michael Johnson:

This concise and practical guide to branding covers all the essentials, from research and strategy to design and activation. It provides a clear, step-by-step process for creating a strong and effective brand.

"The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It" by John Gerzema and Ed Lebar:

This book takes a critical look at the current state of branding, arguing that many brands are overvalued and that a brand bubble is set to burst. It provides strategies for creating authentic and sustainable brand value.

"The Brand Gap: Revised Edition" by Marty Neumeier:

This updated edition of Neumeier's classic book includes new case studies and examples, as well as new information on digital branding and branding in the age of social media. It's still a primer on brand strategy and design, showing how to align a company's business strategy with its design to create a cohesive and effective brand.

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