UNIQ Agency / Selected workAutomotive / Brand identity
Apex Spares
The project
A bold, hard-working identity created to make an automotive parts specialist feel immediate, dependable and unmistakably modern.
The thinking behind it.
The mark turns the initial A into a famous formula 1 track corenr, compact, directional symbol. Its angled construction suggests movement, mechanical precision and the confidence of finding the right part quickly.
A restricted red and black palette gives the identity instant recognition, while the underlying grid creates a flexible visual system that can expand across packaging, vehicles, signage and digital communication.
