UNIQ Agency / Selected workFood & hospitality / Brand identity
Fika Bakery
The project
A warm, characterful identity inspired by Swedish baking traditions and the simple pleasure of taking time to share food together.
The thinking behind it.
The symbol brings together a heart and the interwoven form of a baked knot. It captures the brand’s central promise — Swedish craft, made and shared with love — in one simple, ownable shape.
Soft typography, a warm orange accent and a restrained natural palette make the identity feel welcoming rather than nostalgic. The result is distinctive enough for packaging and signage while remaining friendly at every scale.
