Well, there is. This article delves into how you can employ video marketing to bypass months of SEO work and attain that coveted spot.
The Dwindling Appeal of Traditional SEO
The world of search engine optimisation is vast and ever-changing. But here's the catch - ranking on Google for highly valuable keywords is, to put it mildly, daunting. Unless you have a significant budget at your disposal, achieving front page status for sought-after keywords remains a challenge.
Moreover, Google has arguably saturated its potential audience worldwide. In simple terms, almost everyone with a smartphone either uses Google or consciously opts not to. As such, Alphabet, Google's parent company, is veering towards sponsored content. This shift means that top spots on Google's first page are becoming the preserve of the highest bidder, rendering organic reach for SMEs even more challenging.
The Silver Lining: Video Marketing
All is not bleak. Enter video marketing. Alphabet's portfolio includes another powerhouse - YouTube. As the world's second most frequented website and the undisputed king of online video content, YouTube offers a unique proposition.
Today, video is the most consumed form of content globally. A staggering 91% of consumers express a desire for more video content from brands. More tellingly, over 80% admit to watching video content before committing to a purchase. Such statistics make a compelling case for businesses to pivot towards video marketing.
Moreover, due to the intertwined nature of Google and YouTube, the latter's content often features prominently on Google search results. It isn't uncommon to see YouTube videos, even from lesser-known channels, ranking alongside established websites that have poured vast resources into SEO. Given the audience's preference for video content over articles, such videos often secure higher click-through rates.
The Art of Ranking YouTube Videos on Google
But how does one ensure their video ranks both on YouTube and Google? Here's a succinct guide:
- Keyword Research: Although reminiscent of traditional SEO, keyword research remains a pivotal step. Aim for topics with relatively low competition but high relevance. Remember, for a business, smaller, relevant viewership can be more beneficial than a vast, disengaged audience.
- Check Video Relevance for Keyword: Not every Google search query yields video results. It's prudent to ascertain whether your chosen keyword already displays video results on Google. If not, consider tweaking your keyword or opting for a new topic.
- Incorporate Captions: Adding captions can enhance your video's visibility. While YouTube offers auto-generated captions, crafting them personally can boost ranking potential. These captions provide context, improving the video's relevance to the search query.
- Timestamps & Chapters: Including timestamps can be invaluable. They offer viewers a roadmap of the video content, allowing them to jump to sections of interest. Furthermore, timestamps guide the algorithm when highlighting relevant portions of the video in search results.
Bonus Tip: Enhance your video's appeal and relevance by integrating product images, infographics, and other pertinent visuals. These elements can make your video more attractive to both the audience and the algorithm.
Navigating the Competitive Landscape
While the outlined strategy seems straightforward, it's essential to remember that countless businesses are vying for the same space. To truly distinguish oneself, it’s imperative to possess a competitive edge.
Enter UNIQ, offering an Unlimited Designs Subscription. This service ensures a consistent stream of high-quality graphics, video design, and captivating copy, tailored to resonate with your target audience. The offering allows businesses to diversify their video content, ensuring a dynamic and engaging presence on YouTube and, by extension, Google.
In the evolving digital landscape, traditional SEO, while valuable, isn't the only route to Google's front page. By harnessing the power of video marketing, businesses can realise quicker results and reach a broader audience. So, if you're looking to redefine your digital strategy and make a pronounced impact, it's time to consider video marketing. And with expert services like those from UNIQ, you're set to not only reach but also resonate with your target audience.