Client: KCS

Industry: Sports Clothing Manufacturer and Customiser


Focus Areas: Sports Clothing, Mens, Women’s, Youth, Football, Gaelic Football, Accessories

Objective:
The primary objective for KCS, an Irish-based sports licensing brand established in 1996, was to revitalize its brand identity to better resonate with its target audience of 12-30-year-olds and the general public engaged through social media. Facing challenges with a dated, flat brand image and a logo that lacked versatility and distinctiveness, KCS aimed to develop a modern, standout logo mark and a cohesive brand identity. The goal was to create a clean, simple, and adaptable visual system that would enhance brand recognition, strengthen its competitive edge against rivals, and reflect its strong reputation in the sports licensing industry.

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Rejected Designs

Our logo design and branding process is collaborative, ensuring your involvement in every decision. Once you select your preferred design concepts, we develop these into various brand identities for you to consider. Below is a collection of designs that didn't make the final cut in this project, but we still cherish them.

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UNIQ by design or common by choice

UNIQ by design or common by choice

Ready to elevate your brand with a timeless logo design?

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