UNIQ Agency / Selected workFashion & lifestyle / Brand identity
Rakaposhi
The project
Rakaposhi is a premium expedition and climbing brand inspired by journeys through the Karakoram, Hindu Kush and Himalayas. The identity needed to feel credible in extreme environments while retaining the refinement of a high-end travel brand.
The thinking behind it.
The mountain mark reduces the landscape into a simple, memorable symbol, with ascending forms suggesting peaks, routes and forward movement. A four-point star adds a sense of navigation, destination and achievement.
Deep navy brings authority and technical confidence, while warm gold introduces discovery and premium service. The wider brand world uses bold expedition imagery and restrained applications to balance adventure with sophistication.
