Why Your Brand’s First Impression Isn’t What You Think
First impressions aren’t always visual. Before your logo hits, your brand’s energy—its clarity, confidence, and intent—speaks louder. A misstep here can make even the sleekest design feel hollow. Every Tuesday, I share branding insights to help your business or designs stand out. I’m Nick Eagle, and this is Two Minute Tuesday.
3 Ideas
1. Your brand’s voice sets the stage. A logo might catch eyes, but your brand’s tone—how you write emails, post on socials, or greet clients—creates the first emotional connection. A playful startup with a stiff corporate voice confuses customers. Align your tone with your values to make your visuals feel authentic.
2. Consistency trumps perfection. A flawless logo loses power if your website, packaging, or ads feel disjointed. Customers notice patterns, not one-off designs. A simple, cohesive color palette or typeface across touchpoints builds trust faster than a single “wow” moment. Audit your assets to ensure they tell one story.
3. Perception starts with intent. Before designing, ask: What should people feel? A brand aiming for trust but using chaotic visuals misses the mark. At UNIQ, we start with strategy—defining your intent—before sketching a single line. This ensures your brand’s first impression lands with purpose.
2 Quotes
“Design is not just what it looks like and feels like.
Design is how it works.”
—Steve Jobs
“Good design is like a refrigerator—
when it works, no one notices, but when it doesn’t, it sure stinks.”
—Irene Au
1 Question
What’s the first thing your audience feels when they encounter your brand? Is it trust, excitement, or confusion? Audit one touchpoint (website, social post, email) this week and tweak it to align with your intended emotional impact.
That’s all for this week. If you’d like to explore how these ideas could set your business apart, book a call with me!
Have an awesome day,
Talk soon,
Nick Eagle, Creative Director
